Lucozade Sport have taken a fresh approach to utilising digital out of home with impromptu live stream fitness sessions at a bus shelter aimed at unsuspecting members of the public. The ‘Wait training’ campaign launched October 14 and was devised by creative agency Grey London, with MediaCom overseeing the advertising buying. The fitness instructor led […]
The liquor company Suntory has collaborated with the Japanese ad agency TBWA\Hakuhodo to come up with these detailed ice cube figurines that will make your drinks look like works of art. These ice cubes were made using a 3D mill, and were drilled to look like the Statue of Liberty, an astronaut, and Michaelangelo’s David. […]
The hottest ingredients and latest packaging advancements are on the agenda at Food ingredients‘ second annual Future Beverage Innovation conference, taking place in London on 09-11 December 2013. In response to consumer demands for more convenient and healthier beverages, international beverage manufacturers Coca-Cola, Suntory, Britvic, Starbucks, GSK and SABMiller will be presenting their insights into the future beverage […]
PepsiCo, Inc., one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a global beverage and wellness company based in Japan, today announced an agreement to form a strategic alliance in Vietnam. Under the terms of the agreement, Suntory will acquire a 51 percent stake in PepsiCo’s Vietnam beverage business, while […]