Supergood! – Bake free from the rules
![Derek&Eric <strong>Supergood! – Bake free from the rules</strong>](https://fabnews.live/wp-content/uploads/2022/11/DE_LDN024_S1R1_ADS_Supergood-BeforeAfter-Square-1-701x701.png)
Derek&Eric helped rejuvenate a delicious baking brand. Challenge Supergood! (previously known as Superfood Bakery) was born from the desire to make baking more accessible to people looking for a healthier alternative, or with specific dietary requirements. They found that their proposition was too functional and their architecture too complex; failing to make the emotional connection […]