Supergood! – Bake free from the rules

<strong>Supergood! – Bake free from the rules</strong>

Derek&Eric helped rejuvenate a delicious baking brand. Challenge Supergood! (previously known as Superfood Bakery) was born from the desire to make baking more accessible to people looking for a healthier alternative, or with specific dietary requirements. They found that their proposition was too functional and their architecture too complex; failing to make the emotional connection […]