Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

By on    Events, Food, Latest, Launches, Marketing, Promotions  

Häagen-Dazs Returns to SW19 with a Playful Twist on a Wimbledon Classic in its New ‘Extraordinary Serve’ Push

Häagen-Dazs is bringing a touch of the extraordinary to the UK’s most iconic tennis tournament. In its second year as one of just 13 handpicked official suppliers of The Championships, Wimbledon, Häagen-Dazs announced its playful new ‘Extraordinary Serve’ campaign backed with a £2m investment. Nothing tastes ‘more Wimbledon’ than strawberries & cream. Nothing tastes more summer […]

Strawberries Facing Stiff Competition at Wimbledon

By on    Features, Food, Latest  

Strawberries Facing Stiff Competition at Wimbledon

For years it has been synonymous with the quintessential English favourite, strawberries and cream. But this year chefs have noticed an astonishing surge in demand for something rather less traditional on the Wimbledon menus – pizza. Tennis fans have been snapping up the Italian staple since the Championships opened and caterers predict the comfort food […]