Lonely Crane Driver Gets a Sweet Surprise in New McVitie’s Campaign by Grey London

Lonely Crane Driver Gets a Sweet Surprise in New McVitie’s Campaign by Grey London

 McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]