W+K Shanghai Redefines the Infomercial in New Corona Campaign

W+K Shanghai Redefines the Infomercial in New Corona Campaign

During Single-Day (November 11) in China, most brands will compete against each other by lowering prices of their products or give away gimmicky gifts, only aiming to stimulate peoples impulse spend. In 2016, Corona, as a premium import beer brand, did the opposite of everyone else; they decided not to join the “price war”, but […]