Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate Opens the Door to a World of Extraordinary Flavour with Major Rebrand

Taylors of Harrogate has unveiled a full rebrand to bring to life its focus on ‘extraordinary flavour’. The new brand proposition, created with global creative agency Pearlfisher, includes the introduction of an evolved logo and vibrant new packaging designs across its tea and coffee ranges. The rebrand will see Taylors’ range of tea and coffee […]

Scorch London’s New Ads for Twinings Fuses Emotion, Humour and a Little Bit of Philosophy

Scorch London’s New Ads for Twinings Fuses Emotion, Humour and a Little Bit of Philosophy

Some of the most meaningful and important parts of our lives are everyday moments – when we choose to experience them from the right perspective. But our increasingly busy lives make it difficult to see these moments for what they are. This was the powerful creative message Scorch London helped Twinings portray in its new digital campaign, […]

Lipton Launches #BeAMaker Vertical Video Campaign

Lipton Launches #BeAMaker Vertical Video Campaign

Unilever-owned tea brand Lipton has launched #BeAMaker, a mobile-first vertical video ad campaign. The campaign pushes Lipton’s sustainable living brand message, building on the fact that it sources tea from Rainforest Alliance-certified farms. The video content tells the stories of young tea farmers in Kenya, focusing on what these titular ‘makers’ – such as rap trio Aroma 3 – do […]

Twinings Reignites Fruit and Herbal Teas with New Range Redesign by BrandOpus

Twinings Reignites Fruit and Herbal Teas with New Range Redesign by BrandOpus

Twinings, the home of premium tea and one of Britain’s most cherished brands, is repositioning its extensive range of fruit, herbal and green teas with a £10m packaging relaunch due to reach retail and out-of-home environments from November. The tea supplier aims to promote every day, enjoyable wellbeing with the relaunch in order to galvanise […]

Teavana Store Design Provides an Inviting Atmosphere for Tea Discovery

Teavana Store Design Provides an Inviting Atmosphere for Tea Discovery

In several redesigned Teavana specialty retail stores, loose-leaf teas are boldly displayed in large glass cylinders for customers to see and smell as partners (employees) help them create custom blends. “We’re bringing tea closer to our customers, immersing them in a hands-on tea experience,” said Bill Sleeth, vice president, Starbucks Store Design. “Making tea completely accessible […]

B&B Studio Brews up New Look for Nestlé Premium Tea Capsule Brand SPECIAL.T

B&B Studio Brews up New Look for Nestlé Premium Tea Capsule Brand SPECIAL.T

Nestlé’s premium tea capsule system SPECIAL.T has relaunched with an iconic and disruptive new design by B&B studio, which brings the brand’s magical and fantastical world to life for consumers. The design takes inspiration from the enchanting SPECIAL.T world, originally created for online and advertising channels, and communicates it through packaging. B&B studio was also […]

Pure Leaf Celebrates its Love of Tea with New Bagged & Loose Leaf Varieties

Pure Leaf Celebrates its Love of Tea with New Bagged & Loose Leaf Varieties

To celebrate its love of tea, Pure Leaf announced its expansion beyond the ready-to-drink shelves with the launch of bagged and loose teas. Available US-wide in 10 hot and iced varieties, Pure Leaf’s range of new long-leaf teas share the brand’s passion for realness by giving tea lovers the most genuine tea experience, from steep […]

The Tea Makers Launch New Darjeeling Range

The Tea Makers Launch New Darjeeling Range

It’s good news for fans of Darjeeling tea – Luxury loose leaf tea specialist; The Tea Makers introduce their highly anticipated Darjeeling First Flush 2016 range. The Darjeeling First Flush 2016 collection includes a range of teas from renowned gardens; Jungpana, Margaret’s Hope and Makaibari. These estates have been making top quality teas for over […]