The landscape of the UK’s favourite drink is set to change for good as the health conscious millennials exercise their generational differences and ditch the traditional breakfast brew in favour of wellness teas – and they are prepared to back up their desire for beverages with health benefits by paying up to £5 for a cuppa. […]
For a while now it has been suggested that the nation was turning it’s back on tea in favour of coffee, which has undoubtedly soared in popularity in recent years, but this new report delves into the industry and concludes that the market is indeed changing but the future is definitely bright for tea. The […]
Bangladeshi tea brand Teatulia has launched in the UK with a new brand identity by Here Design. This expansion coincides with the opening of a flagship store in Covent Garden where its range of organic teas will be available. Here’s production studio ‘Here Makes’ has also created a range of branded lifestyle items to bring […]
Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea. The two players spoke about their playing days, when the rivalry was intense between India and Pakistan in cricket, and aimed to dissolve their differences […]
To celebrate the launch of a Costa’s revamped tea menu, Twinings is offering lucky tea drinkers the chance to win a cash prize of up to £1,000. Those looking to get their tea fix throughout the day should head along to their local participating Costa outlet, where you will not only get to choose from […]
Tata Tea Kanan Devan has taken its third edition of its photography escapade contest online by unveiling a series of webisodes. The webisodes will feature 10 participants engaging with each other, solving puzzles, working in a team before the top three winners are chosen. The contest is based on the theme ‘Elements of Nature’ that […]
While the story of tea begins in China, India took the top spot as the global leader in volume sales of packaged tea last year, with the two countries regularly vying for the number one position, according to the latest Mintel research. In 2017, India consumed a total retail volume of 678,200 tonnes worth of […]
The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018. While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, […]
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]
A Sussex five star hotel is the next luxury hotel in the UK to take on the Danish concept of hygge – loosely translated as a year-round feeling of warmth, wellbeing and cosiness – and make it part of its daily offering. The Alexander House Hotel, known for its ability to spot trends and anticipate […]