Saatchi & Saatchi Italy Transports Viewers to a Fantastical World in New Campaign for Twinings

The new Twinings campaign created by Saatchi & Saatchi Italy to support the communication launch of the Twinings Infusons aired for the first time at the beginning of January 2018.

While in Italy Twinings is a recognised leader in the more traditional world of British tea, this campaign aims to promote their Infusions range, with blends composed of combinations of exclusive fruits, herbs and spices, naturally caffeine-free and 100% natural.

Saatchi & Saatchi, following the great success of their previous TVC, which aired in 14 countries, has created a new, magical and sensorial experience for their blonde protagonist.

This time, the girl, attracted by the sound of a telephone coming from a classic London red phone box, is catapulted together with the white rabbit into an enchanted garden.

Here, a charming gardener, with an extravagant, hipster look, leads the couple to discover giant plants, flowers and fruit cultivated by bizarre protagonists, which, expertly mixed, will become the ingredients of the Twinings Infusions.

Source: Little Black Book

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