Branding and design agency Hornall Anderson designed packaging for Asda’s range of own label tea, which launches this month and includes black, speciality, green, fruit and herbal teas. The revamped packaging brings the design into line with current trends in the tea sector and will help the products stand out in a competitive market place. […]
Fast food chain Pret a Manger is putting a new spin on its policy of allowing staff to give some customers free coffee. From January 18 staff will, instead of distributing instant karma, put a special sleeve (pictured) on some cups that entitle someone to claim a free coffee or tea. Pret has branded the initiative […]
BrandOpus has worked with long-term client Twinings to redesign their range of classic blends and Earl Greys, as the brand continues to win by engaging consumers with it’s premium teas for every day. In the UK and internationally, Twinings is synonymous with tea, launching popular favourites such as English Breakfast and Earl Grey tea which […]
Twinings kicked off a new TV campaign on February 19 called “Drink it all in”, which aims to position the tea brand as the catalyst to a vibrant day. The integrated campaign, created by creative agency AMV BBDO, is part of a £10m marketing investment to be spread throughout 2015. It will be supported by […]
The British are coming — and Tetley USA, a subsidiary of the Tetley Group and one of Britain’s most beloved teas, is celebrating the royal couple’s visit by giving teatime to the public. While the Duke and Duchess of Cambridge are stateside December 7-9, only a select few in the US will be invited to […]
Straying away from conventional, box-like tea packaging, Ecuador-based creative agency ACHU! Studio has designed a unique tea packaging concept that unfolds beautifully when in use. Named ‘Té Quiero Tea’, which phonetically means “I love you” and “I want tea” in Spanish, the lovely packaging “blooms” like a flower to unveil petals that each houses a […]
McAlister’s Deli, a leading fast casual restaurant in the US, announced its #ShowUsYourSip contest in which one fan will win free McAlister’s Famous Sweet Tea for 25 years. “Everyone has their own way of enjoying McAlister’s Famous Sweet Tea, delicious flavored teas and our lemonades. So whether it’s a sip, chug or gulp, we want […]
https://www.youtube.com/watch?v=O_LJVfKN2iI Lipton revealed plans for the launch of its “Be More Tea campaign,” a new global brand positioning encouraging people to snap out of their routines and to embrace each day with a more present, playful and thoughtful mindset. The campaign will kick off with a 60-second spot to air during the Academy Awards featuring […]
Rubber Republic were asked to create a fun piece of content for the Yorkshire Tea “Brew Tube” channel that engages an audience with the brand in a fun way, and tests the water for future channel content that places entertainment first. Rubber Republic conceived and wrote a song about the wonders of tea, collaborating with […]
Nothing marks the start of the holiday season quite like Celestial Seasonings holiday teas. So, to help tea drinkers immerse themselves in the holiday spirit and share the magic of the season, Celestial Seasonings will enable 25,000 fans to surprise a special someone anywhere in the country with a special delivery of Celestial Seasonings holiday […]