Darjeeling Tea to be Showcased at Davos 2013

Darjeeling Tea to be Showcased at Davos 2013

In a first-of-its-kind alliance, India Brand Equity Foundation (IBEF) has facilitated an alliance between Premiere Teas – a leading Indian exporter of teas, and Café Schneider – one of the finest cafes in Switzerland, for launching India’s finest teas – Darjeeling Tea – at Davos, during the Annual Meet of the World Economic Forum. “What […]

The New Tea 2030 Project

The New Tea 2030 Project

Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]

Small tea company risks future success on a name change “The name was too damn long,” says CEO and owner

Building a brand in today’s competitive grocery aisles is a challenge for the largest consumer products companies. For a small entrepreneurial business with a limited marketing budget, it is even tougher. When Richard Rosenfeld launched two leaves and a bud tea company ™ in 2004, he wanted “a brand name that said ‘tea,’ was unique […]

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