In a first-of-its-kind alliance, India Brand Equity Foundation (IBEF) has facilitated an alliance between Premiere Teas – a leading Indian exporter of teas, and Café Schneider – one of the finest cafes in Switzerland, for launching India’s finest teas – Darjeeling Tea – at Davos, during the Annual Meet of the World Economic Forum. “What […]
Some of the leading names in the Tea industry have joined an alliance to address sustainability issues in the industry. The Tea 2030 project will be facilitated and managed by global sustainability non-profit Forum for the Future. Companies like Tata Global Beverages, Unilever, Yorkshire Tea and Finlays have backed this initiative. Other participants also include […]
Building a brand in today’s competitive grocery aisles is a challenge for the largest consumer products companies. For a small entrepreneurial business with a limited marketing budget, it is even tougher. When Richard Rosenfeld launched two leaves and a bud tea company ™ in 2004, he wanted “a brand name that said ‘tea,’ was unique […]