Tequila Avión Teams with 21 Savage for New “Depart. Elevate. Arrive.” Campaign

Tequila Avión Teams with 21 Savage for New “Depart. Elevate. Arrive.” Campaign

Tequila Avión is proud to announce its new partnership with Grammy-nominated artist, 21 Savage, as part of its new “Depart. Elevate. Arrive.” campaign. Inspired by the vibrancy of modern Mexico City, “Depart. Elevate. Arrive.” introduces a bold, new look for Avión and celebrates the brand’s heritage and passion for aviation, while targeting consumers who are adventurers […]

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

Disrupting the Tequila Aisle: BRIGADE Brings 21 SEEDS to Life

21 SEEDS is shaking up the spirits industry. The new women-owned tequila brand boasts a lineup of three handcrafted options with proprietary agave blends and naturally infused flavours: cucumber jalapeño, grapefruit hibiscus, and Valencia orange. BRIGADE worked closely with the 21 SEEDS team to build their brand and design impactful packaging for their tequila, in addition […]

Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

Introducing Patrón Extra Añejo, the First New Addition to Patrón’s Core Tequila Range in 25 Years

As consumers across the globe have increasingly discovered the complexity, versatility and sophistication of ultra-premium tequila, the category has continued to innovate and evolve. At the same time, consumer preference for aged spirits has rapidly grown and today’s range of aged tequila styles and tastes arguably rivals those of the world’s finest bourbons, scotches and […]

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo’s New Ad Encourages People to Live in the Moment Since ‘Tomorrow is Overrated’

Jose Cuervo has released a YOLO-esque campaign created by CP+B LA that the tequila brand hopes will appeal to those who like to live in the moment. Running under the new tagline ‘Tomorrow is Overrated,’ the campaign’s centerpiece is an apocalyptic two-minute video that features a group of bar goers who aren’t bothered by the […]

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Patrón Help You Find the Perfect Cocktail Using Your Amazon Echo

Are robots the new bartenders? Maybe not, but Patrón tequila is launching a web platform called Patrón Cocktail Lab that’s aimed at making at least part of the drinking process digital and eventually making buying a bottle of tequila as easy as turning on your Amazon Echo. Patrón Cocktail Lab is initially launching with 168 […]

Jose Cuervo Ad Celebrates The Rolling Stones & Their Affinity For Tequila

Jose Cuervo Ad Celebrates The Rolling Stones & Their Affinity For Tequila

Tequila brand Jose Cuervo is throwing it back with a spot that commemorates The Rolling Stones 1972 tour. Created by McCann New York, the video takes place on the band’s tour plane, ‘The Lapping Tongue,’ and shows a bartender passing around cocktails filled with Jose Cuervo. According to the agency, the video is actually based […]

Sedley Place Gets Hot & Spicy with Launch Packs for Xilli Tequila

Sedley Place Gets Hot & Spicy with Launch Packs for Xilli Tequila

Creative agency Sedley Place has created the launch identity for Woodland Radicle Brands’ newest brand Xilli, a spirit drink that “re-ignites Aztec traditions and flavours.” The cornerstone of the new identity is a design based on the ancient Aztec calendar stones with a sun god at the centre. The motif, which was especially drawn by […]

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo Acquires Super-Premium Tequila Brand Peligroso

Diageo, the world’s leading premium drinks business, has added super-premium tequila brand Peligroso to the company’s portfolio. This announcement comes just three weeks after the company announced a joint venture with Sean Combs that acquired prestige tequila brand DeLeon. “Acquiring Peligroso is part of Diageo’s strategy of creating a collection of superb quality and distinctive […]

Beam and Justin Timberlake Join Forces to Launch Sauza 901

Beam and Justin Timberlake Join Forces to Launch Sauza 901

Sauza Tequila, one of the oldest and most storied houses in tequila, and Justin Timberlake have joined forces to launch Sauza 901 super-premium tequila. The co-branded partnership blends the creativity and one-of-a-kind personality of the 901 brand’s founder with the quality and history of iconic Sauza Tequila to craft a dynamic lifestyle spirits brand. The […]