Godiva’s New Packaging by McCann New York is a Gift that Keeps Giving

Godiva’s New Packaging by McCann New York is a Gift that Keeps Giving

McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva. ‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else. The recipient […]