Godiva’s New Packaging by McCann New York is a Gift that Keeps Giving

McCann New York tapped into the spirit of giving this festive season to produce a clever packaging for Belgian chocolatier brand Godiva.

‘The Box that Keeps Giving’ takes after the style of Russian nesting dolls, where upon opening the main package, you find two individual boxes–one for keeping and one for giving to someone else.

The recipient who opens their box will find two separate boxes inside as well–one to keep and one to give away.

The special-edition product will be available in select Godiva stores across the US this holiday season. There was also a launch event in Rockefeller Centre at the tree lighting ceremony on November 30.


Client: Godiva
Nagisa Manabe – Head of Marketing and Product Development North America
Cheryl Brooks – Director Marketing Services at pladis Global
Judith Rubin – Director, Global Consumer Insights
Samantha Landman – Marketing Manager
Christina Roperti – Manager, Pubic Relations
Robert Koch – Visual Merchandising Manager/ Visual Planner

Agency: McCann New York
Eric Silver – North American Chief Creative Officer
Tom Murphy / Sean Bryan – Co Chief Creative Officers, New York
Lizzie Wilson – Senior Art Director
Tali Gumbiner – Senior Copywriter
Tori Nygren – Copywriter
Nathy Aviram – Chief Production Officer
Deb Archambault – Senior Integrated Producer
Alexis Mead – Senior Integrated Producer
Olivia Heeren – Group Account Director
Megumi Sasada – Account Supervisor
Leah Kennedy – Project Manager
Cares Mason – Project Manager
Steve Zaroff – Chief Strategy Officer, North America
Julianna Katrancha – Group Strategy Director
James Stevens – Strategist
David Mashburn- Co Design Director
George Katz – Co Design Director
Ethan Buller – Senior Designer
Shelby Hipol – Designer
Nel Sparkman – Junior Designer
Sebastian Savino – Original Content Producer
Eric Perini – Original Content Producer
Brett Berman – Original Content Producer
Eric David Johnson – Executive Integrated Music Producer
Dan Gross – Music Producer
Sam Belkin – Music Coordinator

Production Company: 1stAveMachine
Partner/Executive Producer: Sam Penfield
Executive Producer: Peter Repplier
Directors: Becho Lo Bianco & Mariano Bergara
Production Manager: Sara Ireland
Associate Producer: Stefanie Carrano
Director Of Photography: Robert McKenna
Post Producer: Karen Lawler
VFX Supervisor: John Loughlin
Flame: Bryan Rosenblum & Matt Monson
Color: RCO
Colorist: Seth Ricart
Color Producer: Sheina Dao

Source: McCann New York

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