HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

HANGOUT-OF-HOME: Absolut Vodka & SPRITE help Londoners pull off the ultimate unplanned hangout

Creative activation from Absolut Vodka & SPRITE, the latest innovation from The Coca-Cola Company and Pernod Ricard, shows Londoners they don’t need reservations, invites, or wristbands to pull off the perfect hangout. They’ll just need a blanket. No plan? No problem, as Absolut Vodka & SPRITE transformed billboards around Clapham Common, London, into giant 32-sheet […]

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

REAL-LIFE DIET COKE FAN STORIES INSPIRE NEW ADVERTS

Diet Coke is putting its unwaveringly loyal fans at the centre of its new advertising campaign, ‘Love What You Love, By You’ to celebrate consumers love of their iconic ‘Diet Coke’ break and being unapologetically themselves. The iconic brand has revealed two new adverts, Diet Coke Breaks Inspired by You, directed by award-winning Marie Schuller, […]

‘LOVE WHAT YOU LOVE, BY YOU’ – NEW DIET COKE CAMPAIGN CELEBRATES LOYAL FANS

‘LOVE WHAT YOU LOVE, BY YOU’ – NEW DIET COKE CAMPAIGN CELEBRATES LOYAL FANS

Today, Diet Coke announces its brand-new campaign, ‘Love What You Love, By You’, an evolution of its successful brand campaign launched in 2022, ‘Love What You Love’. The campaign speaks directly to the positive and unapologetic attitude of Diet Coke fans, by putting them at the heart of the campaign. The creative is a fun […]

THE ICONIC COCA-COLA TRUCK TOUR RETURNS, SPREADING CHRISTMAS MAGIC ACROSS GREAT BRITAIN

THE ICONIC COCA-COLA TRUCK TOUR RETURNS, SPREADING CHRISTMAS MAGIC ACROSS GREAT BRITAIN

The holidays are well and truly coming, as Coca-Cola announces the first two stops of its spectacular Christmas Truck Tour. The much adored and famous Truck Tour is here to sprinkle some magic and cheer across Great Britain and is set to be bigger, brighter, and more dazzling than ever before. The festivities will take […]

Premier League Unveils Partnership with Coca-Cola

Premier League Unveils Partnership with Coca-Cola

Premier League and Coca-Cola Great Britain have announced a new three-and-a-half-year partnership, starting in January 2019. It is the first sponsorship Coca-Cola Great Britain will activate across multiple brands within its portfolio, showcasing a range of drinks including sparkling soft drinks, water and fruit-based drinks, with low and no-sugar options. The partnership will see Coca-Cola work with the world’s most competitive […]

Coca-Cola Celebrates 50th Anniversary of the Special Olympics with Campaign Starring Athletes

Coca-Cola Celebrates 50th Anniversary of the Special Olympics with Campaign Starring Athletes

With the Special Olympics USA Games in full swing in Seattle, Coca-Cola is using the opportunity to celebrate the organisation’s 50th birthday with a campaign starring three athletes. Coca-Cola, which has been a sponsor of the Special Olympics since it was founded in 1968, is spotlighting Katy Wilson, Matthew Wynne and Marcia Barret in the campaign, all […]

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

Diet Coke Launches into 2018 with Full Brand Re-stage in North America

After 35 years, America’s No. 1-selling zero-calorie beverage brand is entering a new era. With an updated look, new packaging, the debut of four bold, new flavours and a new campaign, The Coca-Cola Company is re-energising and modernising Diet Coke for a new generation of drinkers – and offering its millions of current fans a new look […]