Pure Blonde Targets Active Aussies in ‘The Final Stretch’ Campaign

Pure Blonde Targets Active Aussies in ‘The Final Stretch’ Campaign

In response to the growth of the active lifestyle trend in Australia, Pure Blonde has launched a new brand campaign via Clemenger BBDO Melbourne, that breaks the norms of traditional beer marketing. The Final Stretch campaign kicks off with a TV ad that has greater resemblance to a Nike ad than a traditional beer commercial. […]