FCB Seoul’s New Ritz Spot is a Tasty Treat for the Ears
FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising the Autonomous Sensory Meridian Response (ASMR) sound design technique to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterised by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down […]