Bunnahabhain Unveils New ‘The Sound of Islay’ Positioning
Islay’s most remote distillery is harnessing the ‘The Sound of Islay’ in a new brand positioning and marketing campaign aimed at celebrating the rugged, romantic isolation of Bunnahabhain and its sea-faring heritage. A play on both the distillery’s location on the narrow strait of sea between Islay and Jura, as well as the brand’s Gaelic […]