Carlton Dry Launches ‘The Underthink Tank’ in Latest Campaign by Clemenger BBDO

Carlton Dry Launches ‘The Underthink Tank’ in Latest Campaign by Clemenger BBDO

Clemenger BBDO Melbourne and Carlton United Breweries have launched a new brand campaign for Carlton Dry, called ‘Underthink It’. Based on the insight that our increasingly busy and complicated lives have resulted in a tendency to overthink the little things – from what to wear, what food to order, even which beer to drink – […]