Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

Australia vs England Hostilities Spread Beyond the Cricket Field in New Vegemite Ad

At the first Ashes Test in Edgbaston, Marmite was handing out jars of its ‘salty black goo’ in an apparent attempt to convert Aussie spectators away from their beloved Vegemite. Labelled “Marmy Army”, the brand plans to hand out the little jars for the full five Ashes Tests. But Vegemite is having none of it, taking out […]

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

Vegemite Puts Australia on Toast in ‘Tastes Like Australia’ Campaign

As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product. Ben Couzens, chief creative tinker at Thinkerbell, the agency behind the promotion said: “We’ve created a product that is designed to make spreading Vegemite […]

Hahn Launches New Ad Campaign by Thinkerbell for ‘Revolutionary’ Hahn Ultra Crisp

Hahn Launches New Ad Campaign by Thinkerbell for ‘Revolutionary’ Hahn Ultra Crisp

March 17 saw the campaign launch for Hahn Ultra Crisp — an innovative new product by the pioneering Australian beer brand Hahn. Five years in the making, Hahn Ultra Crisp boasts a revolutionary new brewing process using rice to create a cleaner, crisper tasting beer that also happens to be totally gluten free — the […]

Vegemite Launches First New Push in 6-Years with ‘Tastes Like Australia’ Ad Blitz

Vegemite Launches First New Push in 6-Years with ‘Tastes Like Australia’ Ad Blitz

 What do Pauline Hanson, The Big Prawn and Rebel Wilson have in common? Well – more than just being Australian. They all give you a taste of what Australianism really is; a little weird, a whole lot wonderful, and ultimately truly unique… much like the iconic and unmistakable taste of Vegemite. Vegemite has become […]