#PlayWithPringles amasses 1 billion views on TikTok

#PlayWithPringles amasses 1 billion views on TikTok

The #PlayWithPringles challenge was launched in Germany, Italy and France this year and in just five months, has amassed an astounding one billion hashtag views and growing each day. The simple challenge encouraged TikTok users to get creative with the iconic Pringles tube through dance, forced perspective, comedy, music and more. Millions of TikTok users […]

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta teams with TikTok in Australia for new Halloween campaign

Fanta has launched a major new marketing campaign in Australia via Ogilvy Sydney to further build the brand’s strong association with the fun and creativity of Halloween. The campaign will mark the first time the brand has leveraged the hugely popular video sharing platform TikTok. The Fanta Halloween campaign has also been created and produced […]