The pioneering organisation Traidcraft is launching it’s first ever Fairtrade savoury snack range under it’s GEO brand – and is already changing the lives of farmers and artisans around the world. With a UK market worth in the excess of £40bn, ‘snacking’ is the FMCG sector to be in today and we are led to […]
Family (and friends) have helped Traidcraft’s flagship retail brand Geobar reposition itself for a broader target of consumers looking for healthy, on the go snacks. Although sat in one of the most crowded categories in the multiples, Geobar has a unique proposition beyond taste and health – it’s the UK’s only range of bars carrying […]
