Independent integrated agency LIFE has devised Coors Light’s latest on-trade activation, supporting the brand’s new #DontWait proposition. The tagline promotes the idea that ‘life is richer’ when you don’t wait. Coors Light has linked with Lastminute.com to offer amazing instant win experience prizes including indoor snowboarding, tandem bungee jumping, ice climbing and indoor skydiving. With […]
One of the world’s most prestigious cocktail competitions is taking to the high seas to turn floating bartenders into mixologists extraordinaire. The Diageo Global Travel team announced the launch of the biggest ever Diageo Reserve World Class program, in partnership with four of the world’s leading cruise lines: Princess Cruises, Norwegian Cruise Line, Royal Caribbean […]
Michelin announced its highly regarded star selections for the fourth edition of the Michelin Guide Chicago, which goes on sale on November 14. This year, two restaurants join the two-star category: Sixteen and Grace. Sixteen, which earned its first star last year, is being elevated from one to two stars. The restaurant is situated in the […]
Johnnie Walker, the world’s leading Scotch Whisky brand, unveiled the jewel in the crown of its new and exclusive range, the Johnnie Walker Explorers’ Club Collection – The Royal Route. Exclusively available to adventure seekers who adopt the exploratory ethos of the John Walker & Sons agents, this luxury blend completes the first Series of the […]
After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? http://www.youtube.com/watch?v=HqXOiQ1c42c&feature=youtu.be To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside […]
San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. This last gruelling […]
A new study of traveler behavior reveals that the way to tourists’ wallets may be through their stomachs. Conducted by the travel market research firm Mandala Research and sponsored by the World Food Travel Association and other tourism organizations, the study shows that almost a third (30%) deliberately choose destinations based on the availability of […]
SSP, the leading dedicated operator of food and beverage brands in travel locations, is pleased to announce that it has appointed Kate Swann as Chief Executive Officer effective from September 4. She succeeds Andrew Lynch who will stand down after nine years in the role. Kate Swann has had a 23 year career in the retail […]
Diageo Global Travel and Middle East (GTME) announced a new 2013 partnership with Princess Cruises and Norwegian Cruise Line to deliver an on-board cocktail training program, as part of one of the world’s most prestigious mixology competitions – Diageo Reserve World Class. Louise Higgins, Marketing Director, GTME Americas, said: “We are delighted to be investing […]