San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’.
The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance to win a six-month supply of San Miguel Fresca at the end of the promotion.
It will run in the on and off trade and is supported by point-of-sale, on-pack promotion and press adverts targeting trade consumers.
Charlotte Moffat, senior brand manager at San Miguel Fresca, said of the campaign: “It offers our target audience a truly compelling reason to trial the product, and engage and share the brand’s ethos.”
A launch event will take place in 5 September, at which members of the public are invited to bring a passport and toothbrush in case they win a place on the next available flight to Barcelona.