In anticipation of FC Barcelona’s UEFA Champions League match against Arsenal, Gatorade announced that Lionel Messi, five-time World Player of the Year, would star in his own Gatorade creative campaign, ‘Messi Don’t Go Down.’ The new campaign debuted with a 60 second TV and digital commercial available globally on Monday, February 22nd. The creative campaign by […]
San Miguel Fresca has launched a ‘Next Drink, Spain?’ campaign to promote the new brand position of ‘living in the moment’. The campaign is the first created for the brand by The Marketing Store and will offer consumers the chance to win a trip to Barcelona through promotional packs. Additionally, there will be a chance […]
Barcelona, Spain-based ice cream parlour Eyescream sells imported shaved ice cream from Taiwan. Of which, the dessert has a unique texture, that’s somewhere between a sorbet and ice cream, and may be considered “ugly” looking to some. “An amorphous mass of ice cream with lots of sauces and toppings falling above and the sides,” according […]
Estrella Damm is to launch a new look for the UK market, characterised with seven packaging designs by Catalan designer Marti Guixe. Guixe, who was born in Barcelona and lives in the city, was asked by Estrella Damm to create packaging which links ‘The Beer of Barcelona’, to Catalan chef Ferran Adrià and gastronomy. The […]