Barcelona, Spain-based ice cream parlour Eyescream sells imported shaved ice cream from Taiwan.
Of which, the dessert has a unique texture, that’s somewhere between a sorbet and ice cream, and may be considered “ugly” looking to some.
To make the ice cream more aesthetically appealing, they decided to give the sweet treat a creative spin—by separating its toppings, and adding two sugar googly eyes.
The googly eyes gave the monstrous-looking dessert personality; thus, the name ‘Eyescream’. A monster and character were also created after each flavor, paired with phrases such as, “Don’t judge me by my color.”
This is an example where playful branding makes up for an unattractive product—what do you think?