Read All About It: Introducing Paper Boy!

Read All About It: Introducing Paper Boy!

Wine industry leader in innovation Truett-Hurst wine company of Healdsburg, California, says no to marketing green-washing. The release of the first paper wine bottle in the U.S. from Truett-Hurst is the real thing. The paper wine bottle, branded PaperBoy, is a molded outer shell in the shape of a wine bottle, made from recycled cardboard […]

World’s First Square Wine Bottle Released

World’s First Square Wine Bottle Released

California producer Truett-Hurst has launched the world’s first wine range housed in square bottles. Called California Square, the trio’s packaging was designed by Kevin Shaw of forward thinking drinks packaging design firm Stranger & Stranger. The design’s square shape, retro graphics and screen printed label hark back to old spirits bottles. The three-strong California Square […]