Kellogg’s has ‘contemporised’ its Corn Flakes brand in a new £10m campaign that sees a five-year consumer marketing hiatus come to an end. The cereal maker has launched a nine-month TV and social media marketing campaign, featuring real consumers sharing how they eat a bowl of Kellogg’s Corn Flakes, be it with milk or even […]
B&B Studio has designed the first Pip & Nut, Nut Butter Cookbook, which features healthy recipes from the lifestyle brand’s founder Pippa Murray. Specialists in brand creation, identity and packaging B&B studio, created the Pip & Nut brand, which reinvented nut butter, transforming it from a cupboard staple that was spread on toast, into a […]
Maltesers has launched a billboard in London written entirely in Braille as it continues its efforts to better represent disability in advertising. The poster comes after the Mars Inc. owned brand released three TV ads featuring disabled actors during the Rio Paralympics in September. The spots won a Channel 4 competition awarding £1m in airtime […]
Lidl has set out to cement its ascendancy in the UK supermarket sector with a New Year campaign outlining its pledge to be ‘Big On Quality, Lidl On Price’ as it seeks to build on its reputation for cut price groceries. Devised by TBWA/London the strapline will take centerstage in a print campaign from today […]
Luxury cake shop and continental café, Patisserie Valerie, have launched a new whole gateau and individual slice which was designed by a customer. Branded the ‘Madame Valerie Gateau’, the new cake layers chocolate sponge and caramel cream and honeycomb pieces and is topped with white chocolate and salted caramel truffles and decorated with chocolate cigarettes. […]
Volvic, the popular water brand from Danone, is kicking off the New Year with a multichannel marketing campaign, Find Your Volcano. The campaign celebrates the brand’s volcanic heritage and inspires the British public to find their inner strength and achieve their goals in 2017. The activity will run from January through to March across the […]
Love your pizzas but hate cleaning up the mess? Domino’s UK has a convenient solution for you. The pizza chain has collaborated with fashion designer Charlotte Denn to create a stain-proof and comfortable onesie for your messy eating habits. Covered in a pizza print, you can express your love for pizzas while indulging in drinks […]
Change4Life has launched a food tracker app in its annual January health push, helping parents keep an eye on kids’ salt, sugar and fat intake. Be Food Smart builds on Public Health England’s sugar tracking app in 2016. The latter was a runaway success with more than two million downloads. It works in a similar […]
Belvoir Fruit Farms, producers of all natural, premium adult soft drinks, have added a subtle and sophisticated new variety to their lightly sparkling Pressé range; Citrus Chardonnay. Made using masses of real Chardonnay grape juice blended with zesty citrus fruit juice and with a touch of lemon thyme for extra complexity, Belvoir’s new Citrus Chardonnay […]
McDonald’s has created a campaign specifically for its Chicken Selects offering, which runs across cinema, TV, Out-of-Home (OOH), press, social and online from Christmas Eve, across the UK and the Republic of Ireland. This is the first time that Chicken Selects has received above-the-line (ATL) support since its launch in 2007 and furthermore, that a […]