With more people than ever keen to boost their immunity naturally by embracing foods and drinks with a nutritionally dense footprint, it was perhaps no surprise that this year’s Nourish awards would be the biggest and best yet; extending its reach far beyond its core Nourish awards to include this year bespoke Kids’ products, supplements […]
Heinz debuts new ketchup-based pasta sauce with provocative campaign, sparking controversy among pasta lovers, developed in partnership with Wunderman Thompson Spain. Italians look away now. Ketchup on pasta is a culinary debate that polarises social media like no other. It only felt right that Heinz, creators of the world’s most famous ketchup, and of a […]
The fastest growing meat-free brand* and certified B-Corp BOL continues to innovate their portfolio with the launch of four brand new products this autumn. First to land in Sainsbury’s from 13th September followed by a launch in Ocado will be BOL Foods’ Gut Loving Power Soup – Smoky Tomato & White Bean. Combining unrivalled health […]
Today, Coca-Cola Zero Sugar has launched ‘#TakeATaste Now’ – an innovative AR giveaway and a nationwide DOOH (digital out-of-home) campaign in partnership with Tesco Group, which invites fans to #TakeATaste of Coca-Cola Zero Sugar. This trial-driving campaign is the first large-scale two-way controlled DOOH and AR experience by Coca-Cola. For the first time consumers will […]
Doritos and their UK agency VCCP London are today launching their largest ever integrated campaign for Doritos Dippers. Kicking off with an ‘unBRIElievable’ stunt to celebrate National Guacamole Day (September 16th) which is a key ingredient of any bowl of Next Level Nachos, the campaign marks the first piece of work created with VCCP including […]
McDonald’s latest campaign highlights the little changes they’ve made to the way they source their food over the last 20 years, by tapping into 1990s culture. The campaign launches with a 90s Teletext inspired advert interrupting ad breaks across major networks during peak programming. The 30” spot will take over screens across the UK, and will read: “We’ve […]
Takis Drop Codes, a fly poster campaign from Takis and Publicis•Poke, harnesses Gen-Z’s love of exclusive drops and code cracking to promote the hottest drop of the year: Takis coming to Aldi. After years of it being nearly impossible to get your hands on a bag of a Takis, the Gen Z-loved spicy snack is […]
McDonald’s MONOPOLY Double Peel is back for a second year, offering players another chance to double up on the excitement of the UK’s biggest prize promotion. Double Peel was introduced by McDonald’s and tms for last year’s McDonald’s MONOPOLY game extending the long-running prize promotion into the mobile app. McDonald’s MONOPOLY returns to the UK […]
Peperami has launched its latest marketing campaign, We All Go a Bit Peperami, which will see the iconic meat snacking brand invest £1.5 million in the activation to increase brand awareness and drive sales of Peperami’s latest products, Pizza Buns and Chicken Bites. Securing £1 million of prime advertising time across TV, Broadcaster Video on […]
Healthier snacking pioneer broadens revolutionary range with bold new flavour Kallø, the UK’s number one jumbo rice cake brand owned by Ecotone, has added a third Mini Veggie Cakes SKU to its best-selling range. NEW Sea Salt & Cider Vinegar is already an award-winning flavour in Jumbo format – following Great Taste Awards success this […]