This Way Up looks forward through the past with Mizkan’s new drinking vinegar range

This Way Up looks forward through the past with Mizkan’s new drinking vinegar range

As the demand for all natural, healthy foods with provenance continues to rise, the centuries-old practice of drinking ACVs (Apple Cider Vinegars) is experiencing a popular resurgence. Japanese culture has a long history of consuming drinking vinegars as a healthy daily habit, handed down through the generations, with claims that there are multiple benefits to […]

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

Pip & Nut to extend it’s peanut butter offering with a new super roasted, extra crunchy variant

This October, naturally nutritious nut butter brand, Pip & Nut, will add a new peanut butter variant into its portfolio. The new flavour, Super Roasted, Extra Crunchy, has been crafted to offer consumers a deeper, richer taste profile.  It will roll out into retailers including Ocado, Amazon, and Whole Foods from 17th October, along with […]

Amazon move into the spirits market with premium gin brand launch

Amazon move into the spirits market with premium gin brand launch

Amazon has further established its direction of travel in the grocery sector with the launch of its premium gin brand as it diversifies its offer. Premium drink Tovess will retail for £24.99 and is described as offering a ‘smooth Mediterranean taste’ for fans of the distilled alcoholic drink. Anyone wishing to sample the Birmingham-produced beverage will be required […]

Soreen’s Scream Range is back by popular demand and in time for Halloween

Soreen’s Scream Range is back by popular demand and in time for Halloween

The Limited-edition Halloween Scream range brought to you from the UK’s favourite malt loaf brand, Soreen, is back for 2019 with a spooktacular added boost. The Scream offering includes; Toffee Apple mini loaves bursting with apple and gooey flavoured toffee pieces, and the deliciously squidgy Chocolate & Blood Orange flavour.  They both come in the […]

Napolina unveils new brand identity with strategy and design by Brandon

Napolina unveils new brand identity with strategy and design by Brandon

Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]

UGLY Drinks secures new investment to support global expansion

UGLY Drinks secures new investment to support global expansion

UGLY Drinks, the UK’s first unsweetened, 100% natural, fruit-infused sparkling water, announces the completion of a multi-million-dollar financing round with investors including Pentland Ventures and Steadman Partners (owned by Martin Dickie, the founder of BrewDog), amongst others.  With the new investment, the British born brand will focus on expanding its presence in Europe, US sales […]

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Franck Dedieu announced as the new St-Germain UK Brand Ambassador

Mixologist extraordinaire, Franck Dedieu, has been announced as the UK Brand Ambassador for St-Germain. The French liqueur brand has chosen the award-winning bartender to use his extensive experience and passion to build brand awareness, advocacy and loyalty with the on-trade as well as consumers.  One of Dedieu’s focus for the brand is to facilitate a stronger relationship with […]

B&B studio designs new brand identity for Raw Halo, the sustainable, feel good chocolate

B&B studio designs new brand identity for Raw Halo, the sustainable, feel good chocolate

Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

Leo Burnett London serves up humorous images of global adventure with new McDonald’s campaign

McDonald’s have launched Great Tastes of the World for the seventh year. Created by Leo Burnett London, the latest addition to a series of films is The Canadian Stack. Building upon the success of the previous six years, Great Tastes of the World encourages McDonald’s customers to flirt with adventure through a range of delicious […]

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