This Isn’t Just A Ramen Dish. It’s a Cult Classic. Shoryu Ramen is about to make history. On 7th October 2025, Shoryu Ramen are bringing its interpretation of the cult phenomenon Jiro Ramen ラーメン二郎 to the UK. Exclusively available at Shoryu Carnaby St, Covent Garden, Regent Street, Soho, Shoreditch, Westfield Stratford City World Food Court, […]
NON-SWEET DRINK BRAND INCREASES DISTRIBUTION This month CANS, the new unsweetened carbonated soft drink brand, is celebrating a host of new wins. On a mission to create the ‘non-sweet’ category, the fledgling brand first came to the UK market in March, initially launching with a D2C offering; CANS.co.uk. Making significant headway with independents, September will also […]
Holy Moly, the UK’s leading natural dip brand, and independent creative agency AGIT8 are removing the gamble of picking a ripe avocado with its latest ‘Avocado Lottery’ campaign. The creative is running across outdoor, digital and social and is centred around the ‘Avocado Lottery’: the universally recognised risk associated with picking an under or overripe avocado. The slot machine creative route, […]
The integrated campaign by tms featuring iconic McDonaldland characters includes over £2 million in cash prizes, 1 in 4 chance to win instantly, limited-edition gameboard, and the first ever Monopoly themed menu item; Loaded Caramel McFlurry Monopoly at McDonald’s is back in the UK for the ‘ultimate collab’ – dropping a range of exciting prizes, […]
This November, whisky lovers and industry insiders will gather at Christ Church Spitalfields for The World Whisky Experience hosted by IWSC —a curated exploration of the most highly awarded whiskies from around the globe. Drawing on the latest International Wine & Spirit Competition (IWSC) results, the event brings together over 200 drams, from iconic Scotch […]
The integrated campaign aims to remind the nation that nothing tastes as good as your favourite Walkers crisps Walkers and creative agency of record VCCP have today launched a new integrated campaign, ‘Everyone has a Flavourite’, bringing Walkers’ iconic flavours and distinctive brand assets to life across a series of twelve high-impact visuals. The new campaign is the first […]
First UK flagship restaurant to open in Piccadilly Circus late 2026 Chicken Finger fans rejoice as Raising Cane’s sets its sights on London’s West End for its highly anticipated debut in the UK. Set to open late 2026, Raising Cane’s UK flagship marks a major milestone in the brand’s global expansion and first foray into […]
In the UK the average diet is over 57% ultra-processed and in children it’s even higher and continues to rise1. The new campaign ‘Unprocess Your Food’, created by Hearts & Minds, sees sustainable online grocer Abel & Cole invite shoppers to reconnect with real food – grown and produced the way it should be. By […]
Today, Maynards Bassetts and global creative agency of record VCCP is back with another playful installment of the long-standing, much-loved ‘Set the Juice Loose’ out of home campaign. This next chapter continues to build on the award-winning brand campaign – which previously saw collectible figurines go up against delicious Wine Gums and Jelly Babies, winning awards at Campaign Big and Creative Circle. This year, VCCP is […]
Spirit Cartel Brings Category-Challenging Mezcal To UK Rosaluna, described as ‘the less smoky mezcal’ and 2024 winner of the ‘World’s Best Margarita’ from the prestigious US-based Beverage Testing Institute, has arrived in the UK. Distributed by Spirit Cartel, Rosaluna (40% ABV) is an all-natural, single estate, agave spirit distilled by a sixth-generation family in the […]