Gin brand BLOOM has launched its new brand campaign created with under 30s specialist creative agency ZAK. Whilst culturally the forward motion of female empowerment and gender equality is accelerating, the drinks category is still left on the shelf with some rather dull and dusty ideas. Until now. The ‘Live Full Bloom’ campaign inspires women to live […]
Cadbury has revealed a new campaign to support the return of its Match & Win promotion, featuring football superstar Thierry Henry. The initiative was developed in partnership with creative agency ELVIS. Now in its third year, Match & Win is Cadbury’s biggest on-pack activation, with more than 170 million branded packs in market. As part […]
Long Live The Local, the campaign which aims to promote pubs and cut beer duty, returns to celebrate the positive role that pubs play in our lives & communities – and with a stark warning of the threat facing this Great British institution. In 2018, the Chancellor listened to the voices of 116,000 people who […]
Global content business Beano Studios announced its partnership with Happy Monkey Drinks, with an onpack tie-in to its hit TV series Dennis and Gnasher: Unleashed! A quarter of a million Happy Monkey drinks will be redesigned to feature Dennis and Gnasher from the hit CBBC TV show Dennis and Gnasher: Unleashed! and are set to […]
Amelia Cherrill, a graphic design graduate from Norwich University has been named as the winner of the prestigious JDO RAW award – an annual competition designed to celebrate the UK’s best emerging design talent. “It was a challenging, provocative brief that clearly resonated with this year’s graduating design talent,” explains Fiona Florence, Managing Director, JDO […]
British manufacturer Dualit recently developed a range of Compostable Coffee Bags, a quick, mess-free way to make delicious tasting coffee. To bring this innovative solution to market, they turned to their creative partners at Path to design packaging for this new range as well as Dualit’s new One Cup Filter Coffee range. The challenge was two-fold: […]
Curious distiller Hendrick’s Gin is embarking upon a significant Out of Home (OOH) advertising campaign to drive awareness and trial this summer with a ‘first of its kind’ immersive King’s Cross Station tunnel wrap created by Space. The advertising campaign planned by Vizeum and bought by Posterscope, which asks consumers to ‘Escape the Conventional and […]
On shelves of retailers across the UK, Funkin’s Nitro cocktails bring Espresso Martinis and Passion Fruit Martinis straight out of the bar and into the hands of the consumers, wherever they are, whatever the occasion. Funkin’s new NPD is the first time a range of Nitro cocktails have been taken outside the cocktail bar and […]
West Berkshire Brewery’s limited-edition pineapple pale ale, Tropic It Like It’s Hot, returns to the UK this summer. Available nationwide from August in 30L Keg and 440ML can formats, the brew is back by popular demand after debuting last year. Brightening up the British summer with serious amounts of juicy pineapple, Tropic It Like It’s […]
Having first hit shelves a little earlier this year, Birds Eye is bolstering the launch of its meat-free Green Cuisine range with a distinctive media campaign called ‘Whoops, I’m a Bit Veggie!’. Produced by Grey London, the heavyweight investment – initially worth £2m – will be airing on national TV from this week and will […]