Shredded Wheat is showing how 100% whole grain Shredded Wheat helps people get 100% from life in a television commercial launching today, the latest instalment of its “Life’s Better Shredded” brand platform. The commercial created by McCann London features a thrill-seeking father reliving the glory days of his youth. Filled with 100% whole grain Shredded […]
This Valentine’s Day Edinburgh Gin is launching a gin-first – Botanical Bouquets. The Scottish distiller has played Cupid, coupling up two of Valentine’s most sought after gifts – flowers and gin. Using the same botanicals as the blushing pink recipe of Edinburgh Gin Valentine’s, each striking bouquet contains an arrangement of charming chamomile daisies, hot […]
In these cautious, ‘Brexit stalemate’ times, where significant business investment has been largely left on the back-burner until everyone has a better grasp of this island’s unfolding economic landscape, it would appear that the nation’s highly respected hotel and hospitality sector (like so many of our country’s most highly prized business divisions) will have to […]
If you know, you know – but put simply, KFC gravy is the fried chicken sidekick of the gods. Now KFC has gone one further and captured the essence of its famous golden gravy in an epic limited-edition run of scented candles. KFC gravy superfans can get their hands on one of 230 limited edition […]
Malta’s own favourite soft drink re-launches with sparkling new designs which pay homage to its past glory with a confident eye to the future. Kinnie, a Mediterranean bitter sweet carbonated soft drink, brewed from oranges and aromatic herbs, has been enjoyed by successive generations since its beginnings in 1952. For many older brand loyalists it never lost […]
OREO, the world’s favourite cookie, has partnered with Snapchat to launch a major pan-European campaign, ‘OREO People: Show Your Playful Side’. The campaign, which will run across 28 markets, will feature on-pack activation as part of OREO’s drive to further penetrate the UK and European markets. The initiative was developed with creative agency ELVIS and […]
James White Drinks’ range of 100% natural Zinger shots start the new year with a new look, with a stand out design for the little 7cl shots with a big kick. Aimed at the busy and the on-the-go, Zingers provide a quick and easy wake up shock and a natural healthy alternative to a coffee, […]
In order to remain at the forefront of cocktail innovation in the UK, Grey Goose has appointed Ambre Morin as the Brand Ambassador for the UK. Ambre comes directly from Grey Goose in France, deeply rooted within Parisian cocktail culture. Ambre has the task of bringing the brand to life within the UK’s ever expanding and changing cocktail scene. […]
Immersing guests into “Something out of the ordinary,” Benihana Glasgow offers a modern interpretation of the iconic brand with a fresh new interior envisioned by award winning studio DesignLSM. The design narrative draws inspiration from the legacy of founder Hiraoki ‘Rocky’ Aoki. Subversive visual cues create a spectacularly unique dining environment whilst reflecting the true ethos and energy […]
Our drinking habits are changing fast and the beer industry is transforming alongside these trends. The Office for National Statistics states that one adult in five in the UK is now teetotal, and for 16-24-year-olds, it goes up to one in four. Some 4.5m people took part in Dry January last year, a number which […]