Bacardi-owned MARTINI has announced the UK launch of MARTINI Fiero, a bold new entry to the summer drinks market designed to attract a younger adult audience. With a significant investment of £2 million behind the brand in its first year alone, MARTINI Fiero represents the biggest new product launch MARTINI has undertaken in recent years. […]
Bombay Sapphire, one of the world’s leading premium gin brand announced a new product launch – Bombay Sapphire Limited Edition: English Estate –a unique London Dry Gin that draws inspiration from the landscape surrounding the Bombay Sapphire Laverstoke Mill Distillery in Hampshire, United Kingdom and will be available for a limited time only from April 2019. […]
Petits Filous is launching its first ever mess free drinkable yogurt with a convenient sports cap. The innovative design means kids can enjoy delicious and nutritious yogurt without any spillages. Launching this month in Strawberry and Vanilla flavours, it is the first time a mess free sports cap has been used on children’s yogurt in […]
One of the UK’s favourite cider, Strongbow, is launching a new master brand campaign that celebrates people from all walks of life coming together in the great British pub. Two friends passionately perform the 80s classic ‘Together in Electric Dreams’, and the powerful one minute spot builds to a spine-tingling crescendo as the locals all […]
A 1970s French romantic crooner – inspired by a combination of Engelbert Humperdinck and Serge Gainsbourg – takes centre stage in the latest instalment of Sheba’s ‘Resistance Is Futile’ campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV […]
Starslush, the leading frozen drinks brand from Vimto Out of Home, is challenging the nation to guess the flavour of the latest addition to its range this Easter. Available now as a limited edition, ‘Mystery Slush’, is jet-black in colour, tapping into the booming trend for black food and drinks. It’s in stark contrast to […]
Pearlfisher London has created the naming, brand identity and design for the UK launch of new and innovative sparkling coconut water brand, Toniq. Toniq is the brainchild of respected nutritionist, and health & fitness entrepreneur, Zana Morris, who pioneered the concept of the intelligent gym – with The Clock and The Library. Zana is now […]
On March 28, fintech company iZettle launches ‘Bean There, Done That’, a podcast series providing coffee shop owners with practical business advice from key figures in the industry. The podcast has been created so busy coffee professionals can learn trends and advice on-the-go, all whilst running their business. Each episode is 30-35 minutes long and […]
Lucozade Ribena Suntory announced an ambitious redesign programme for its best-selling 500ml Ribena bottle. This is the company’s latest move to ensure its packaging is fully recyclable within the UK’s current recycling infrastructure. The redesign is an exciting opportunity for Lucozade Ribena Suntory to enhance Ribena’s brand equity in consumers’ minds as a forward-looking brand. […]
Anthem Worldwide, the global creative agency, has continued its partnership with pladis, the global snacking company behind some of the UK’s most-loved snacks, to develop packaging designs for an exciting new special edition variant for Flipz, the chocolate covered pretzel snack. Building on the unicorn craze that has swept the country, pladis UK&I have responded […]