Foster’s heroes, Brad and Dan, are back for a new multi-media campaign – that sees them once again playing agony uncles to Brits in need, providing the British public with the beer’s famous ‘no worries’ attitude.
Marking its debut during the Grand National broadcast on ITV this Saturday, the £6m campaign represents Foster’s biggest advertising investment in years; estimated to reach over 20m people.
Building on a much-loved legacy, the new campaign sees Antipodean ‘agony uncles’ Brad and Dan offering their uniquely optimistic and positive perspective on life from their beach-side den Down Under.
In the first 30 second spot entitled Brother-in-Law ,“Harry from Abergavenny” worriedly asks the pair what to serve his “fancy pants” brother-in-law at a BBQ. “If he wants a la-di-da, give him a la-di-dager” they reply, encouraging the Welshmen to pour the Amber Nectar into an old jam jar and call it something obscure.
A playful nod to the rise of craft beer, the comical ad reminds viewers not to take life too seriously – because life is better with a swig of Aussie perspective.
Richard Barnes, Marketing Manager at HEINEKEN says: “Foster’s has a legacy of making great advertising that engages people emotionally. We wanted to bring back this ‘No Worries’ brand essence and encourage people to see the pint glass half-full with a dose of Aussie positivity! This campaign will add some refreshment to the classic lager category and we’re sure consumers will love it thanks to its entertaining, relatable and memorable content.”
Foster’s is brewed with low bitterness and low malt to deliver a clean, accessible taste profile designed to refresh the thirstiest men on earth.
The multi-media campaign was created by Foster’s creative agency adam&eveDDB, and will be launching on 6th April before rolling out to VOD, social and radio.
Source: HEINEKEN Company