UM Malaysia & Ensemble Worldwide Use TV Sync Technology for KFC Campaign

UM Malaysia & Ensemble Worldwide Use TV Sync Technology for KFC Campaign

Universal McCann Malaysia (UM) has developed a first of its kind TV sync campaign for KFC, to launch the Golden Egg Crunch. The campaign is a collaborative brainstorm effort between UM and Ensemble Worldwide, marrying storytelling and innovative media platforms to enhance the campaign message delivery, using TV sync technology. Managing Director of UM and […]