Flora Pro-Activ Ads Banned For Unjustified Claims

Flora Pro-Activ Ads Banned For Unjustified Claims

Unilever has been banned from running two Flora ads that make unjustified claims about its Pro-Activ spread. The Advertising Standards Authority received two complaints about two ads by Adam & Eve/DDB, which feature two women who lowered their cholesterol levels with Flora Pro-Activ. The complainants questioned whether the ads’ claim that “no other food lowers […]