Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

Gatorade and Usain Bolt Launch New Stat in Cricket ‘The Bolt Rate’

 Gatorade, in partnership with Eleven and TBWA Sydney, has created a new explosive cricket metric which has the potential to change the way the game is analysed, discussed and celebrated by fans. For the first time ever, the new measurement – Bolt Rate – will record the players’ run speed between wickets during the […]

Usian Bolt Appointed the New Chief Entertainment Officer (CEO) of Maison Mumm

Usian Bolt Appointed the New Chief Entertainment Officer (CEO) of Maison Mumm

Maison Mumm announced the special appointment of Usain Bolt, one of the world’s most daring and decorated athletes, as its newest CEO. After months of speculation regarding his next move after his victories in Rio, Mr. Bolt gave a special statement that he will take on one of the biggest challenges of his career as […]

Pepsi Recruits Celebrities & Sports Personalities in Revamp of the Pepsi Challenge

Pepsi Recruits Celebrities & Sports Personalities in Revamp of the Pepsi Challenge

March 11 and continuing throughout 2015, this will become the hallmark of the Pepsi Challenge as Pepsi unleashes its biggest socially-led, content driven initiative ever with a variety of global and local challenges designed to galvanize consumers around the world to defy convention, make every moment – big or small – epic, and truly “Live […]