Webb deVlam’s VeeTee Brand Refresh Gives Plenty of Food for Thought

Webb deVlam’s VeeTee Brand Refresh Gives Plenty of Food for Thought

Strategic brand design agency Webb deVlam unveils a fresh new brand identity for leading rice company VeeTee, to reposition the range, re-establish its relationship with its target audience of millennials and grow market share. After ten years in the pre-cooked sector (and 30 years as the UK’s leading independent rice brand), it was decided that […]