Honest Industry Advice Enables Seed Snacks to Steer NEW, Balanced Pathway & Enjoy Full ‘Ripple Effect’ of Bold Recipe Revamp

April 2021 sees a bolder looking, ‘recipe invigorated’ Seed Snacks head to market, having spent Lockdown re-affirming its credentials as a tasty, nutritionally-empowered advocate for well-balanced, vegan snacking with a deliciously distinct, lightly baked profile.

Honest Industry Advice Enables Seed Snacks to Steer NEW, Balanced Pathway & Enjoy Full ‘Ripple Effect’ of Bold Recipe Revamp

Ever since being chosen for one of The Seed Fund’s sought-after philanthropic internships, Susan & Juliette instinctively knew Seed Snacks was bringing something ‘deliciously distinct’ to a fast-moving, vegan snacking movement dominated by fruit & veg crisps, protein balls, flavoured nuts & granola bars.  Situated intriguingly somewhere between crackers and savoury biscuits on the fine snacking spectrum, Seed Snacks […]

The Collaborators Brings ‘Italian With Edge’ To White Rabbit Pizza

The Collaborators Brings ‘Italian With Edge’ To White Rabbit Pizza

Food and drink branding specialists, The Collaborators have created a new brand identity and packaging for gluten-free and vegan Italian food brand, White Rabbit, as it looks to ramp up its presence with new listings and NPD. White Rabbit has already established itself as a leading free-from producer, but with ambitious growth plans, founders Teo […]

Startup CRAVE launches rice milk vegan chocolate range

Available now via Holland & Barrett and DTC nationwide online shop

Startup CRAVE launches rice milk vegan chocolate range

Startup indulgent vegan and free-from snack brand, CRAVE, has launched a duo of rice milk chocolate. The first kind of vegan chocolate bar that makes taste and toppings the star of the show, the range includes: Kitchen Sink: rice milk chocolate bar covered with salted fudge, raisins, honeycomb, cornflakes and biscuit crumbs Rocky Road: rice […]

Triballat Noyal takes important step forward with plant-based Sojasun and Sojade products in SIG carton packs

Triballat Noyal takes important step forward with plant-based Sojasun and Sojade products in SIG carton packs

French family business Triballat Noyal is taking a groundbreaking future step by choosing SIG filling technology and aseptic carton packs for its Sojasun and Sojade plant-based products. Triballat Noyal, based in Brittany, likes to do things a little differently and is committed to making products that are healthier for both people and the planet. Choosing […]

Fresh frozen vegan-friendly pasta available in UK supermarkets for first time

Fresh frozen vegan-friendly pasta available in UK supermarkets for first time

UK shoppers can now add fresh frozen, vegan-friendly pasta to their baskets for the first time after the newly-launched Beroni brand has gone on sale in Waitrose stories around the UK.  Beroni fresh frozen pasta is restaurant quality ‘al dente’ pasta that can be made at home in as little as 30 seconds. Made in the […]

THIS & Vegan Dough Co team up to launch UK’s first vegan bacon love hearts pizza

THIS & Vegan Dough Co team up to launch UK’s first vegan bacon love hearts pizza

Hyper-realistic plant-based meat company, THIS, has teamed up with Vegan Dough Co, to launch a first of its kind pizza topped with three vegan meats, including vegan bacon love hearts. Inviting Brits to release the animal inside this Valentine’s Day, the plant-based meat dream pizza called ‘The Animal‘ features THIS Isn’t Bacon shaped into love hearts, vegan chorizo, […]

Food brand tricks influencers into promoting recipe box service that doesn’t exist and vegan chicken as real meat

Influencers left stunned & embarrassed as social media posts went out to over half a million followers

Food brand tricks influencers into promoting recipe box service that doesn’t exist and vegan chicken as real meat

A hyper-realistic vegan food brand has pranked influencers into promoting a fake meal delivery service and its ‘chicken’ pieces as real meat when they are made from peas and soybeans. Instagram influencers were sent packages from UK company, THIS™, claiming to be a new recipe box service called ‘Surprise’ that delivers different surprise recipes to […]

Mrs Crimble’s Launches New ‘Not Just For Veganuary’ Campaign

The tongue-in-cheek integrated campaign raises awareness for Mrs Crimble’s vegan range

Mrs Crimble’s Launches New ‘Not Just For Veganuary’ Campaign

Mrs Crimble’s, the gluten-free bakery brand owned by Ecotone UK (formerly Wessanen UK), has launched a new digital campaign to take its vegan range beyond Veganuary. Focused on the brand’s Vegan Chocolate and Vegan Coconut Macaroons, the campaign aims to convert consumers who discover the brand during Veganuary into long-term customers. Bolstering the social media […]

Start-Up THIS set to make £1m from Veganuary sales

Start-Up THIS set to make £1m from Veganuary sales

Start-up business, THIS, is set to make £1m from Veganuary as the hyper-realistic plant-based meat company reveals it has made over £300,000 of retail sales in just the first week of January. The best-seller has been THIS Isn’t Bacon, its plant-based rashers that sizzle in the pan and mimic bacon in taste, smell, texture and appearance, followed […]