Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]
Leveraging on the fact that seafood dishes and lemon-lime go hand-in-hand, 7UP has been focusing their communications on pairing the brand with seafood since 2014. To turn this common behaviour into a ritual where consumers would naturally choose 7UP Lemon-Lime to complement their favourite seafood meals, BBDO Vietnam and PepsiCo devised a summer campaign that […]
This summer Coca-Cola launched the latest installment of the world-famous ‘Share A Coke’ campaign with ‘Share A Feeling’. Using the universal language of emoticons, the campaign is encouraging millennials to express themselves via emoticons on Coke cans and bottles. The multi-market, integrated campaign begun in July, and was first seen in Vietnam. The accompanying TVC […]
McDonald’s Corporation announced the opening of its first restaurant in Vietnam, which also marks the 10,000th restaurant for the chain in the Asia, Pacific, Middle East, and Africa region. The opening of the 24-hour Drive-Thru McDonald’s restaurant — the first drive-thru restaurant ever in Vietnam — heralds an entirely new level of dining convenience for […]
McDonald’s announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand. “As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our Brand,” said Dave Hoffmann, President […]
PepsiCo, Inc., one of the world’s largest food and beverage companies, and Suntory Holdings Limited (Suntory), a global beverage and wellness company based in Japan, today announced an agreement to form a strategic alliance in Vietnam. Under the terms of the agreement, Suntory will acquire a 51 percent stake in PepsiCo’s Vietnam beverage business, while […]