Jordans Reclaims the Soul of Granola with New Positioning and Design

Jordans Reclaims the Soul of Granola with New Positioning and Design

Breakfast cereal brand Jordans reveals the new packaging design for its iconic Granola range. Hitting the shelves this month, the original British Granola manufacturer tasked award-winning branding consultancy Coley Porter Bell to develop the new look. Charged with bringing to life the brand’s proposition, Coley Porter Bell implemented its proprietary Visual Planning approach. Jordans wanted […]