The First Vodka Designed to be Mixed with Water Set for UK Launch

The First Vodka Designed to be Mixed with Water Set for UK Launch

The world’s first vodka designed to be mixed with water is set to launch in the UK via spirits wholesaler Interbev. Spanish brand Vita hopes to attract health and lifestyle-conscious drinkers – particularly millennials – keen to enjoy alcohol without the sugar, gluten and additives prevalent in soft-drink mixers. As the world becomes increasingly aware […]

This Brilliant Vitamin Water Packaging Has A Spectacular ‘Opening Act’

This Brilliant Vitamin Water Packaging Has A Spectacular ‘Opening Act’

Bottled water packaging are usually more convenient than inspiring, but this concept design for VITA, a fictitious vitamin water brand, certainly made us sit up and take notice. Conceived as a school project by Anastasia Shtern at the British Higher School of Arts and Design in Russia, it consists of a simple bottle with pleasing […]