Iconic Bootshaus Club is recreated at scale in VR world for the first time for partygoers to experience from their homes
Abstract artist Okuda San Miguel will transform space into surreal, colourful ‘Kaos Garden’ universe
Party to be headlined by DJ Paco Osuna and elrow residents Andres Campo and Fer BR
Bringing some good news to dance music lovers all around the world, a new VR party experience will transport partygoers from their homes into one of Germany’s top clubs. Long-term partners Desperados and elrow are taking their lockdown-inspired virtual party series to the legendary Bootshaus for the launch of the virtual version of their world-famous […]
The McDonald’s Worldwide Favorites menu has landed in the U.S. and to celebrate its arrival, We Are Unlimited has launched a new campaign entitled ‘Around the world is now around the corner’. This is the first time McDonald’s is bringing some of its most popular international items from around the world to participating U.S. restaurants […]
Shackleton Whisky, created to honour adventurer Sir Ernest Shackleton, is launching Shackleton Augmented Reality (AR) in partnership with Shazam. Shazam, which originally launched as a music identification app, has grown into a content distribution platform with Shackleton Whisky as one of its first brand partners. The environment comes to life on the Shackleton Gift Box, and […]
Italy is probably the last country KFC has entered into in the world. The landscape is competitive – Italian people already have a variety of high quality and fast food available to them, so it needed a strategic and creative market entry approach. Isobar Milan recently won a KFC creative pitch to design a […]
Drinks giant Diageo is bearing its social responsibility with the release of an immersive virtual reality experience that aims to forewarn participants of the dangers of binge drinking. ‘Decisions: Party’s Over’ takes the form of a first-person interactive story. The cinematic experience features content created by Jaunt and is aimed at the estimated 7.8 […]
Gatorade created “Beat The Blitz” as an engaging way to show athletes how dehydration works in the body. The virtual reality (VR) experience let’s players quarterback and throw passes while being coached by Peyton Manning. Gatorade and agency partner WPP’s VML debuted the experience to media for the first time in March at the NFL Combine in […]
Pepsi is creating a virtual reality experience that places viewers inside two iconic Super Bowl ads, according to multiple sources. The effort is part of the brand’s broader Super Bowl campaign across digital and linear channels. The spots featured in the VR experience will include Cindy Crawford’s famous 1992 ad, which shows two adolescent boys […]
London Food Tech Week 2017 – the world’s largest week-long showcase of the latest cutting-edge food trends and technology, will take place next week. As the global stage for Food Tech, the week attracts Food Tech start-ups, businesses and investors from around the world, and takes place between Monday October 30 and Saturday November 4. […]
Leading chilled soup retail brand GLORIOUS! Soups launched its first virtual reality (VR) pop-up, the world’s first wellness shed, by inviting the co-founders of Mindful Chef to try it out. Myles Hopper and Giles Humphries were the first people to test the novel concept of VR mindfulness at the event yesterday. GLORIOUS! created a […]
Corona is on a mission to encourage people around the world to reconnect with nature and the outdoors because we spend on average 90% of our time inside. Corona believes outside is where our best side shines through, but getting outside to experience nature isn’t as easy as it should be with over half of […]
