Soft Republick is the extraordinary new ice cream brand proposition from Unilever-owned Wall’s. Designed by I-AM, Soft Republick is setting out to disrupt and energise the global soft ice market, with the concept ‘Where art meets ice cream’. This summer, Brighton and Istanbul play host to a range of Soft Republick experiences that encourage self-expression, […]
DDB Group Singapore has released a new campaign for Unilever ice cream brands Wall’s Feast in Indonesia and Wall’s Top Ten in Thailand, as part of a new direction for the iconic ice cream brands. The agency created the TVC in collaboration with Wall’s global team at adam&eveDDB in London, and in partnership with […]
We’ve all done it and we’ve all regretted it. Trying way too hard to make a first move on your crush. If only someone had been there to steer us in the right direction like Cornetto does in their latest campaign. Studies show that perfectionism among young people is on the rise and fear […]
Ice cream brand Wall’s is on a mission to ‘melt away seriousness’. In order to fulfill this mission, creative agency DDB & Tribal Worldwide, Amsterdam created an ice cream truck that fits in the office elevators and corridors around the globe: The Office Ice Cream Truck, a tiny ice cream truck that sneaks into offices […]