New TV adverts, plus digital partnership with Micro Scooters to bring WOTG to bigger audiences
Weetabix On The Go, the UK’s No. 1 breakfast drink, has appointed Charlotte Hunt as its new Marketing Manager, to support brand growth as part of Weetabix’s £11million marketing push. Bolstering its position as the leading breakfast drink, Weetabix On The Go will return to TV this summer with a new advert as part of […]
Weetabix Protein is launching two new digital-only adverts to increase awareness of its Protein portfolio and tap into the growing number of people going online for fitness activities. The two adverts will run on YouTube and Facebook for four weeks from 8thJune, reaching over nine million adults in the UK. Part of Weetabix’s £11million multi-channel […]
Weetabix, the UK’s number one breakfast cereal, has unveiled its winning advert as part of The People’s Ad Break, which invited ITV Viewers to recreate and star in their very own commercial. Collaborating with commercial brands Aldi, Haribo, Honda, Walkers and Weetabix, ITV dedicated a televised spot to the winning ads on Saturday 23rd May, during Britain’s […]
Weetos, the delicious wholegrain chocolate hoops cereal from the Weetabix Food Company, is launching a new on-pack promotion this summer as part of its strategy to put excitement back into the brand and boost sales. Launching from June 2020, the on-pack promotion offers nine consumers the chance to win £500 to spend towards sports kit […]
Weetabix, the UK’s number one breakfast cereal[1], has joined forces with Virgin Sport. Unveiling a new partnership with the ASICS London 10K and launching the Weetabix Protein Youth Challenge. Taking place on Sunday 5th July, the new youth running initiative will see children aged 7-14 years join the ASICS London 10K for the first time, […]
Humorous new TV creative on air from Monday 3rd February
Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign. Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her […]
A giant tractor made from 62 straw bales has won 2019’s Weetabix ‘Wheat Art’ competition. The panel of judges, which included local MPs Philip Hollobone, Tom Pursglove and Chris Heaton-Harris, was chaired by Weetabix MD Sally Abbott. The judges felt that the 10-foot tractor, created by wheat farmer Michael Sly and his team from Park […]
Weetabix, one of the UK’s leading breakfast cereal, is hitting the airwaves for the first time since 2014 in a bid to reach new audiences and remain front of mind in the dynamic breakfast sector. There are two separate executions, entitled ‘Noah’ and ‘Rome’. Both adverts depict epic historic and biblical feats taking place, all […]
Weetabix is supporting Asda’s Tickled Pink initiative this October by giving the distinctive yellow box of Weetabix Original an exclusive blushing pink makeover. The brand is donating £100,000 to the research and care charities Breast Cancer Care and Breast Cancer Now through Asda Tickled Pink. The limited-edition pink pack will appear at the front of […]
Weetabix has renewed its commitment to its industry leading ‘wheat protocol’. This comes ahead of the 10th harvest under the scheme, which promotes sustainable farming practices. The wheat protocol, first established in 2010, sees the Weetabix Food Company source its wheat from farms located within a 50-mile radius of its mills in Burton Latimer, Northamptonshire. […]