WEETABIX To Reach 60 Million Adults With New Multi-Channel Marketing Push

Humorous new TV creative on air from Monday 3rd February

Weetabix, the UK’s number one breakfast cereal brand[2], is unveiling a brand-new TV advert as part of a its £11million multi-channel marketing push, as it continues to evolve its award-winning ‘Have You Had Your Weetabix’ campaign.

Dramatising the advantage consumers can get from eating Weetabix, the impactful creative shows a little girl who’s ‘had her Weetabix’ fishing at the beach and hooking the most surprising thing you could imagine – a navy submarine.

Launching across adults and kids’ national TV, social media and online (Facebook & YouTube) from 3rd February, the humorous campaign created by BBH aims to reach consumers at multiple touch points and at different times of the day to keep Weetabix front of mind. Nearly nine out of ten people will see the advert when it launches across the UK[3], with a total TV reach of 60 million adults (with an average viewing frequency of 20 times).

Weetabix has tripled its advertising spend since 2018 and the £11million marketing push aims to increase brand equity and in return helping to drive penetration and cereal category value. The final frame of the advert highlights the full Weetabix range including Weetabix Flavours, Crispy Minis, Protein and Weetabix On The Go.

Francesca Theokli, Marketing Director, Weetabix Food Company, said: “This new multi-channel campaign is a fresh and consistent evolution of the award-winning and iconic “Have You Had Your Weetabix” advertising that we all know and love. We’re confident that this new creative, coupled with a major marketing push, will delight the nation and our retail partners.”

[1] Estimated media reach, Vizeum.

[2] Nielsen Retail Sales Value (December 28th)

[3] Estimated media reach, Vizeum.

Source: Weetabix

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