Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Everything Went Wrong on Purpose in Snickers’ Live Super Bowl Spot

Snickers worked to promote a new kind of Super Bowl ad in 2017: a live one. The effort from creative shop BBDO in New York leaned into Snickers’ core brand messaging—that you shouldn’t do anything important when you’re hungry—with an ad that falls apart just as it starts. Adam Driver, of Girls and Star Wars […]