Southern Comfort Sets Out to ‘Reclaim’ TV From Rivals

Southern Comfort Sets Out to ‘Reclaim’ TV From Rivals

Southern Comfort is to launch its biggest TV push in the UK to date to build on the momentum generated by its popular “Beach” advert. The liqueur brand is to launch two separate ads to spearhead its “Whatever’s Comfortable 2.0” advertising strategy following the success of last year’s “Beach” ad. The advert, which featured the […]