Johnnie Walker Invests £150m In Visitor Experiences

Johnnie Walker Invests £150m In Visitor Experiences

 Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]

Ardbeg Takes Whisky Fans Back in Time

Ardbeg Takes Whisky Fans Back in Time

Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]

Bunnahabhain Unveils Limited Edition Expressions Including Rare Peated Malt

Bunnahabhain Unveils Limited Edition Expressions Including Rare Peated Malt

Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish. The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, […]

Chivas Regal Brings The Blend Bar to Manchester

Chivas Regal Brings The Blend Bar to Manchester

Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky. “The Blend” will feature hour-long sessions inviting guests to create their own blended whisky alongside a guided tasting and lessons on the craftsmanship of master blending. The event will also feature a bar, styled […]

Springetts Design Man O’ Words and Man O’ Swords for Annandale Distillery

Springetts Design Man O’ Words and Man O’ Swords for Annandale Distillery

Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Johnnie Walker Celebrates the Chinese New Year with Limited Edition Year of the Dog Blue Label Bottle

Diageo has revealed the latest Chinese New Year design from Johnnie Walker Blue Label with the Year of the Dog limited edition bottle. Ringing in the festive gifting season, Johnnie Walker, the leading Scotch Whisky Brand and the biggest selling spirits brand in travel retail, celebrates the traditions of Asian culture once again by introducing the […]

Ballantine’s Launches Single Malt Series with Design by Nude Brand Creation

Ballantine’s Launches Single Malt Series with Design by Nude Brand Creation

Ballantine’s, the No. 2 Scotch whisky in the world, takes an innovative move into the Single Malts category, with the launch of three new Single Malts, with design by Nude Brand Creation. Always known for doing things differently, Ballantine’s will give consumers a unique opportunity to experience the flavour of the three signature malts that […]

Jim Beam Continue a 222-Year Tradition of Exploration with Jim Beam Vanilla Launch

Jim Beam Continue a 222-Year Tradition of Exploration with Jim Beam Vanilla Launch

Leading bourbon brand Jim Beam, officially announced the latest addition to its flavoured portfolio, Jim Beam Vanilla. It blends Madagascar vanilla bean liqueur with classic Kentucky straight bourbon whisky. Continuing a 222-year family tradition of innovation and exploration, Jim Beam distillers have struck the perfect balance of subtle Madagascar vanilla bean with hints of oak and caramel bourbon notes, producing a sweet […]

Puni’s Premium Malt Whiskies Debut in the UK via Magnetic Brands

Puni’s Premium Malt Whiskies Debut in the UK via Magnetic Brands

Puni, Italy’s first and only malt whisky distillery, makes its official UK debut this month thanks to a sales and marketing agreement with start-up Magnetic Brands. Puni is Magnetic’s first client and it will be handling its ‘Nova’ and ‘Alba’ (the Italian word for ‘dawn’) three year old whiskies. Named after the local river, the […]