The Macallan has unveiled Edition No.4 – a new limited-edition whisky. The fourth release in the innovative Edition Series, Edition No.4 embodies the craftsmanship and pioneering design of the new Macallan Distillery in Speyside, Scotland, which opened in June 2018. The liquid demonstrates the mastery of whisky making on the estate since 1824 and is […]
The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]
The Macallan has released a new creation, celebrating the extraordinary collaboration between three masters of their crafts: The Macallan, Fabien Baron and Lalique. The Macallan M Black 2017 Release is the latest and most complex masterpiece in the remarkable Mseries of single malt whiskies. In partnership with renowned creative director Fabien Baron and crystal masters […]
Branding and design agency Biles Hendry has created a range of four blended scotch whiskies to appeal to millennials, in response to a new Creative Challenge on alcohol set by FMCG title The Grocer. Millennials are driving growth in the spirits sector, with gin experiencing the greatest surge, but blended scotch has failed to capitalise […]
Admired single malt Scotch whisky brand The Macallan, has unveiled The Macallan 72 Years Old in Lalique – The Genesis Decanter – a remarkable new limited edition whisky to celebrate the new Macallan Distillery and Visitor Experience which opened its doors on June 2, 2018. An exceptionally rare Macallan 72 Years Old single malt, The […]
Diageo announces a £150 million investment over three years to transform its Scotch whisky visitor experiences in the biggest concerted programme ever seen in Scotland’s whisky tourism sector. The centre-piece of the investment will be a new state-of-the-art Johnnie Walker immersive visitor experience based in Edinburgh, bringing to life the story of the world’s most popular […]
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]
Islay’s most remote distillery, Bunnahabhain has unveiled two new limited edition expressions – a peated Bunnahabhain 2004 Moine Brandy Finish and an unpeated Bunnahabhain 2003 Pedro Ximénez Finish. The 2004 Moine Brandy Finish is a peated malt that has latterly been matured in brandy casks, which is a first for the distillery. Bottled at 55.7%, […]
Pernod Ricard-owned Scotch whisky Chivas Regal is staging a pop-up school where guests can make their own bottle of blended whisky. “The Blend” will feature hour-long sessions inviting guests to create their own blended whisky alongside a guided tasting and lessons on the craftsmanship of master blending. The event will also feature a bar, styled […]
Award winning design house Springetts, was asked to create the branding for the two expressions of Single Malt Scotch Whisky – both from Annandale Distillery. Springetts had previously developed the distillery identity, but now their task was to create whisky brands on the basis of flavour character, rather than just provenance, whilst still appearing credible […]