New designs reflect the brand’s vision to recruit a new generation of craft seekers and heroes its motto: “let the deed show” .
Aberlour, the award-winning craft single malt Scotch whisky distiller, has proudly unveiled its distinctive new packaging created in partnership with Nude Brand Creation. The redefined craft aesthetic of the new-look packaging truly heroes its heritage and highlights the brand’s continued passion for delivering a whisky of exceptional character. Nude took inspiration from the distillery’s rich […]
Reverse-engineering the classic highball cocktail, the bartending trio behind Langstane Liquor Company created Glasshouse, a blended Scotch destined for highballs. With such a strong niche in the market, Glasshouse needed a refreshing brand design. The team turned to Thirst to bring a light, fruity feel to the dark, complex and often inaccessible world of whisky. […]
Having recently launched the brand world earlier this month, Boundless Brand Design are now launching the next in a series of range redesigns with one of the more remarkable editions, The 21 YO Snow Polo Edition. A collection established to honour the brand’s longstanding affinity with polo, matching ‘The King of Whiskies’, with ‘The Sport […]
Design agency Vault49 today unveils a new limited-edition gift pack for Bell’s Whisky, and a campaign activations toolkit that will roll out this holiday season. The new pack positions itself playfully as the ideal alternative to stereotypical gifts like socks and itchy jumpers, and shows off new depths of the Bell’s personality. The work illustrates […]
Boundless Brand Design have been working with Pernod Ricard’s Royal Salute for the past two years to revitalise one of the worlds most sophisticated and opulent Scotch Whiskies, establishing an enchanting new brand world that reflects the stature and elevation of a brand rooted in British heritage. Royal Salute was created in 1953 with a […]
Actor Nick Offerman has finally unveiled his centuries-old secret. He did, in fact, single-handedly discover how to make Scotch Whisky. With the assistance of his dear friend Lagavulin Islay Single Malt Scotch Whisky, of course. Now, the two are honouring their everlasting friendship by releasing a dedicated bottle for their world-changing discovery: Lagavulin Offerman Edition Aged […]
Driven by a belief that whiskey is meant to be shared, not stolen, the leading Irish whiskey has announced the launch of new Jameson Catchmates. Triple-distilled, twice as smooth and one of a kind, Jameson is now available fitted with Anti-Theft Glittershot Technology to ensure that your whiskey is enjoyed only when you say so. […]
Beam Suntory proudly announces the launch of Legent, a unique bourbon that brings together the best of the East and West in a way no other whiskey producer can. A first-of-its-kind, Legent (pronounced ‘lee-jent’) is a unique innovation that starts as a Kentucky Straight Bourbon with the Beam classic family recipe and is aged in […]
Mortlach is a Scottish whisky with an impressive heritage and cult status amongst collectors. Looking more like a Cognac than a credible whisky, the previous packaging design failed to capture its brand story with its subtle screen-printed graphics that were lost in a dark bar or on the retail shelf. It was consequently in fast […]
Jim Beam Bourbon unveiled its global “Raised Right” marketing campaign, which shares what the brand has learned from seven generations of family— how to treat a person, and how to make a whiskey. The first TV advertisement under Jim Beam’s new campaign, titled “Celebration,” premiered in select U.S. markets—New York City, Los Angeles, Chicago, Lexington and […]
