Making The Rainforest Whole

Whole Earth brings brand to life through tree planting partnership

Making The Rainforest Whole

Whole Earth, the UK’s number one peanut butter, is strengthening its partnership with the Sumatran Orangutan Society (SOS) with an on-pack and digital campaign to support reforestation in Sumatra.     The awareness and action-based partnership will see the SOS logo added to jars of Whole Earth peanut butter from December, plus a pledge to plant 20,000 trees in part […]

Whole Earth Launches AR Activation

Successful ‘One Jar, Endless Possibilities’ VOD campaign ends on AR crescendo

Whole Earth Launches AR Activation

Whole Earth, the UK’s number one peanut butter brand, is inviting fans into the kaleidoscopic world of its latest ‘One Jar, Endless Possibilities’ VOD campaign with a foray into AR. The £1m month-long campaign, promoting Whole Earth’s versatility as a healthy snack or breakfast option, will culminate this week with an innovative AR activation where […]

Whole Earth Rolls Out ‘ONE JAR’ Campaign With First VOD Ads

VOD, DIGITAL AND SOCIAL CAMPAIGN PROMOTES PEANUT BUTTER’S VERSATILITY

Whole Earth Rolls Out ‘ONE JAR’ Campaign With First VOD Ads

Whole Earth, the UK’s number one peanut butter brand, is rolling out its ‘One Jar, Endless Possibilities’ campaign nationwide with its first ever VOD campaign across ITV Player, All4 and Sky. The £1m campaign, which launches this week and runs until 31 October, promotes Whole Earth’s versatility as a healthy snack or breakfast option, with […]

Organic September brings feel-good brands together for first time

Organic September brings feel-good brands together for first time

Three household names have joined together in an advertising campaign for the first time to promote the benefits of organic to Ocado and Waitrose shoppers for Organic September. Combining the power of Whole Earth, Kallo and Clipper Teas, natural food company Wessanen UK is running a series of striking animated adverts in prime, front-of-store locations across […]

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Isobel’s First Campaign for Whole Earth Highlights the Versatility of Peanut Butter

Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter.  The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]

Whole Earth Launches First Outdoor Campaign in 50th Anniversary Year

Whole Earth Launches First Outdoor Campaign in 50th Anniversary Year

Peanut butter brand Whole Earth is spreading its message through an outdoor ad campaign for the first time as it enters its 50th year. The ‘Fuel Good, Feel Good’ campaign focuses on the natural goodness and health benefits of its spreads portfolio, and includes 5,000 static adverts that are expected to reach over 7 million […]